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China News Service: An important starting point for the construction of exhibition gathering areas

Reprinted from: China Business News

The construction and development of exhibition gathering areas has become a hot topic in the exhibition industry and even urban construction and development. After Chengdu, Sichuan proposed the construction of an exhibition functional area, Xiamen, Fujian proposed the construction of an exhibition ecological area, Shunyi, Beijing proposed the construction of an exhibition city, and Qingdao, Shandong proposed the construction of an exhibition complex, Changchun, Jilin also proposed the construction of an exhibition cluster area. The 2019 China Exhibition Industry Cluster Construction (Changchun) Summit was held at the Changchun International Conference Center on July 19th. Yuan Zaiqing, President of the China Convention and Exhibition Economy Research Association, stated at the summit that various regions are keen to build exhibition clusters, which is a manifestation of the transformation of China's exhibition industry from high-speed development to high-quality development. The construction of convention and exhibition cluster areas conforms to the objective law of the development of the convention and exhibition industry from focusing on scale to pursuing quality and efficiency, and is also an important development path exploration in the process of China's transformation from a major convention and exhibition country to a powerful convention and exhibition country.

According to Yuan Zaiqing, there are many related concepts similar to exhibition gathering areas at present. Chengdu proposes to build exhibition functional areas, Xiamen proposes to build exhibition ecological areas, Beijing Shunyi proposes to build exhibition cities, Qingdao proposes to build exhibition complexes, and Jiangsu Nanjing proposes to build exhibition towns. Yuan Zaiqing believes that although the construction of exhibition gathering areas has been discussed for several years, it is still in the stage of solving problems. According to the statistics of the China Convention and Exhibition Economy Research Association, there are about 10 cities in China exploring development paths around the construction of convention and exhibition clusters. Some cities have achieved certain results, but overall, the construction of convention and exhibition clusters is still in the exploration stage.

What functions does the exhibition gathering area have? Yuan Zaiqing believes that the basic core of an exhibition gathering area is to carry out the construction of the gathering area around exhibition venues, which are the center. At the same time, there should be a region where a group of exhibition institutions should be gathered. From a vertical perspective, with exhibition venues as the center, exhibition agglomeration areas should gather resources in the exhibition industry chain, including exhibition management institutions, exhibition related associations, exhibition organizing institutions, exhibition service institutions, etc.

Chu Xiangyin, Executive Vice President of China Convention and Exhibition Economic Research Association, stated at the summit that the exhibition industry cluster area is an innovation in the concept of exhibition development, a gathering of exhibition service enterprises, a collection of exhibition service functions, a fusion of industrial city functions, a key to the intensive development of exhibitions, and a path to improve functional efficiency. Chu Xiangyin believes that the convention and exhibition industry cluster area is a collection of convention and exhibition formats, gathering conferences, exhibitions, festivals, events, performances, and variety activities, which is more conducive to improving efficiency; The exhibition cluster area is a collection of service functions of the exhibition industry chain, integrating business services, commercial services, public services, exhibition professional services, exhibition planning services, etc. By focusing on improving the exhibition service functions, it can improve the soft power of the city.

He Quanxiu, Director of the Management Committee of Changchun Economic and Technological Development Zone, believes that the exhibition industry has become an important platform for building China's modern market system and open economic system, has become a strong support for driving rapid economic growth, and has become an important stage to highlight China's charm. According to He Quanxiu, from the first Auto Expo to the first China Changchun International Agricultural and Food Expo to the first China Jilin Northeast Asia Investment and Trade Expo held in 2005, these three brand exhibitions owned by Changchun City have opened a "window to touch the world" for the city, and Changchun has occupied a place in the economic landscape of China's exhibition industry.

Meng Qingyu, Deputy Director of the Department of Commerce of Jilin Province, introduced at the summit that last year, there were 182 large-scale exhibitions at or above the provincial level in Jilin Province, with an exhibition area of 3.43 million square meters. Both the number of exhibitions and the exhibition area in Jilin are increasing year by year. Currently, in addition to well-known exhibitions such as the China Northeast Asia Expo, Changchun Agricultural and Food Expo, and Changchun Automobile Expo, Jilin Province also relies on industries such as medicine, building materials, culture, tourism, ice and snow, and summer vacation to create professional exhibitions that are "slightly famous" in the local area, such as medicine exhibitions, building materials exhibitions, tea culture industry exhibitions, and ice and snow industry exhibitions.

Yuan Zaiqing revealed that the development of the exhibition industry in Changchun has a good foundation. According to the statistics of the China Convention and Exhibition Economy Research Association, in 2018, the number and area of exhibitions held in Changchun ranked 11th in the country. Yuan Zaiqing suggested that in the future, Jilin Province should create a professional exhibition industry cluster from both vertical and horizontal dimensions.

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